Well for one, we already have three products, and all of them could use some attention. We’re also nervous that we’re simply doing this because it’s shiny and new and has infinite potential. It’s always easier to imagine a non-existent product becoming a hit than a product that has a track record deviating from that track much. We don’t want to be guilty of getting distracted too easily when we have products that are showing solid results that we can build on.
We feel that one more product can help round out what we are working on effectively. We also want to explore a site that is built around community with the potential to monetize through advertising, unlike our other sites, none of which have advertising on them. We know that it’s not easy to build a business off of advertising alone, but advertising is a very established and effective way of generating revenue and right now that is what we need, even if it’s not a huge revenue stream, it would go a long way to helping us keep the doors open long enough to make sure the other products have a chance to get going as well.
We are also thinking about an idea that may be an effective story in the press, helping us to get the word out about it, and may help a lot of people improve their lives, which we feel really good about.
How’s It Going?
We’re still debating it, but I’m pretty sure we’ll be building it soon. Will have some more info about the product once we’ve fleshed it out a bit more and can describe it effectively. Hopefully soon.