Add a highly visible leaderboard to TheMatchingGame.com.
Leaderboards can be very discouraging for new players, especially with something like The Matching Game where you can constantly earn more points (there’s no end to the game), so someone who is new may never be able to catch up to someone who has been playing longer. Also we’ve already experimented with a leaderboard a bit and it led to one person playing across multiple accounts so that he could take over the leaderboard. As with any game mechanics it can lead to undesirable behavior as people figure out how to game it.
A lot of people play The Matching Game because they consider themselves good matchmakers and enjoy putting their skills to the test. We want to celebrate the best matchmakers out there and a leaderboard is a great way to do that. Since you are competing against other great matchmakers you would get a lot of satisfaction out of being at the top of the leaderboard and may feel inclined to let other people know about your accomplishment, helping us to spread word about the site. At the very least it would encourage some of the best matchmakers to play more, allowing us to make more great matches for the people who are dating on the site.
How’s It Going?
It’s not, at least not yet. We’re still debating whether we want to build it in a more public way (it already exists, but is a little buried in the site and very hard to understand). We’re also considering game mechanics such as badges and levels, so we’re not sure if one of those would be better. Maybe we should do all of them, but we don’t want to make it too confusing. We’ll let you know if we decide one way or the other.