Make it free for people to connect and message each other on The Matching Game.
Well, for one, it’s the only revenue coming out of the site right now.
Plenty of sites have proven that a subscription model works with online dating. People are willing to pay a monthly fee to join an online dating community. If we go down this road and start offering it for free, it may be difficult to reverse the decision.
For one, we’re not making much money off the subscriptions yet (maybe $50 a month). We’ve become popular with a slightly younger crowd (18-25) and they may be a little less likely to pay. Either way, we’re not throwing away much revenue.
Since not that many people are paying, not that many people are connecting and meeting people through the site either. It frankly sucks to know that you have two people who may really enjoy meeting each other, but they’re not because you’re asking for a fee. Of course if they were serious about meeting each other they would probably just pay the fee, but given where we are at with the site, it seems better to lower any friction points and get as many people meeting through the site as possible.
How’s It Going?
We opened it up about a week ago and, not surprisingly, a lot of people are connecting and messaging now. Now we just need to figure out a way to monetize the site. So far in a few limited experiments advertising has not worked that well, so we may need to get creative.