We immediately realized that our registration page sucked.
Everyone hit it and just stopped right there.
And then we thought, “Why have a registration process at all?”. We need to collect at least an email from people so that they can come back to the site and log in or we can email them a link to log in through, but beyond that we didn’t need any more information.
So why not ask people for their email in the context of setting up their goal? Explain to them why we need their email address and what emails they should expect to receive, all within the context of creating the goal, with no other registration process.
We tried it out (see before and after images below). In our first test we sent 100 people to the site and no one registered. In the second test we sent 100 people to the site and 2 people registered.
It’s not exactly the biggest win ever, and the results are very anecdotal (welcome to startup life), but we like the feel of it a lot more now and the fact that people are signing up at all is a big deal for us at this stage of the product’s life.